SmartAsset

Marketing Designer

B2C & B2B Advertisement Design

A/B & Split URL Testing

Page Redesigns & Copy Writing

About The Brand

SmartAsset is a fintech company specializing in connecting users with financial advisors within their platform. They also have a number of content articles and financial tools like calculators for various types of loans and taxes.

SmartAsset is a fintech company specializing in connecting users with financial advisors within their platform. They also have a number of content articles and financial tools like calculators for various types of loans and taxes.

Ads & Email Captures

Page Redesign & A/B Test

Content Article Page

Hypothesis:

If the key pieces of the content are emphasized in a more visual and creative manner, as opposed to just normal copy, then users will be more engaged in the content and more likely to enter in the conversion funnel.

If the key pieces of the content are emphasized in a more visual and creative manner, as opposed to just normal copy, then users will be more engaged in the content and more likely to enter in the conversion funnel.

The Result:

The A/B test, conducted in Optimizely, resulted in the redesign achieving the following:

The A/B test, conducted in Optimizely, resulted in the redesign achieving the following:

0

%

Increase in users entering the conversion funnel

Increase in users entering the conversion funnel