W Hotels is part of the "luxury" tier under the Marriott International umbrella and has a younger demographic than some of the other brands at this tier. That said, a large portion of their branding consists of using photography that is fun and playful which allows for more creativity in the overall composition. All the images with models, and some of the product images, were provided by W Hotels and then curated by me to match what product it was representing.
Kimpton Hotels & Restaurants is part of IHG Hotels & Resorts and falls under their "luxury and lifestyle" tier. Kimpton consists of boutique hotels, making each location a new and unique experience.