Adidas Package Design

Project Deliverables

1 bag

2 boxes

About The Project

The purpose of this project was to create special brand packaging, ideally used when giving a product as a gift. Each package was constructed by hand and has the functionality to knock down flat.

The purpose of this project was to create special brand packaging, ideally used when giving a product as a gift. Each package was constructed by hand and has the functionality to knock down flat.

Design Inpsiration

Aligning with trends in luxury and high-end package design, each piece features matte finishing on the exterior with glossy stripes - helping one of their main brand elements pop in the black-on-black color system. The use of gold foil provides a sense of elegance and charm, while also being directly inspired by the Adidas Superstar shoe; one of their best-selling shoes.

Aligning with trends in luxury and high-end package design, each piece features matte finishing on the exterior with glossy stripes - helping one of their main brand elements pop in the black-on-black color system. The use of gold foil provides a sense of elegance and charm, while also being directly inspired by the Adidas Superstar shoe; one of their best-selling shoes.

Bag

Dimensions - 9" x 9" x 9"

The bag is a solid, cubic structure utilizing gold accents in the handles and bag trim. The pinking edge treatment of the trim matches that of the three stripes on the Superstar shoes.

Big Box

Dimensions - 6" x 6" x 7"

Similar to the Accessories Box, the overall shape is pulled from the stripes in the Adidas logo and features gold foil on the underside of the main interior flap.

This box was purposely designed to fit 3 of the Accessory Boxes inside to continue with the overall Adidas branding motif, while still leaving room for other gifts.

Accessories Box

Dimensions - 2" x 2" x 6"

Great for small gifts like sunglasses and socks, the Accessories Box shape is influenced by the largest stripe in the logo.

It features a unique opening mechanism - pulling on the string simultaneously opens the top and both interior flaps, revealing a full gold foil interior.